Risk Adjusted Returns Our philosophy in managing investments is based on the principals of Risk Adjusted Returns. Risk Adjusted Returns refines an investment's return by measuring how much risk is involved in producing that return. While attempting to achieve returns with an investment portfolio a strong focus has to be put on what level of risk exposure is attached to your given return. We utilize five different risk measurements: Alpha, Beta, Sharpe Ratio, Standard Deviation, and R Squared while managing the levels of risk taken on an investment portfolio. By using these measurements collectively, an investment plan can be structured to achieve the gains that are expected while minimizing losses of the portfolio in a down market. Maximum returns over the long term can only be achieved through managing your exposure to risk and eliminating any unnecessary risk exposure. By doing this you can make certain your portfolio is invested properly for both an up and down market environment.